Be Bold with your Newsletters!
Sometimes, it pays to be bold with your custom newsletters. You don’t have to believe everything your newsletter printing has to say about newsletter formats, standard sizes, colors etc. If you truly want a custom newsletter that is your own, you have to be bold and try out something unique and very impressive. Let me give you a few ideas on how to be bold with your newsletters. We’ll discuss first the newsletter’s size.
• Experiment with non-standard sizes – A newsletter’s size is part of its impact. Standard newsletters of course will give a “standard” impact on your readers. If you want to be bold about your custom newsletters, then you should of course try to be bold as well with your newsletter size.
Don’t just stick to the simple 8.5 by 11 inch newsletter. Try something bigger such as an 18 inch by 12 inch newsletter. Or maybe you may want to define the size and shape of your newsletter to your specifications? When people see these unusually sized newsletters, they’ll probably stop and look at it, just to see why it is different. This can really make a big different on the success of your color newsletters.
• Innovate with new layouts – Now, another way to be bold about your newsletters is to innovate with new layouts. Who says that the newsletter masthead and headline should be all in the top? You can mix and match some layout elements to make your newsletters a bit different. You can have a full width picture on the top with a headline at the side but on the foreground and your newsletter’s name and logo watermarked somewhere else. You can even go for a pseudo magazine format like tabloids sometimes do. You can really be creative with your layout, especially if it is for marketing. So always try to explore with your layouts.
• Add extra stuff to your newsletters – You might also want to be bold with the extra stuff within and around your color newsletters. You can add advertising inserts to improve the promoting power of your prints. You can use a newsletter sleeve to disguise your newsletter as something else that is creative and easy to notice. You can even attach other elements such as differently shaped catalogs or small manuals into them. These extra stuff remakes your newsletters into a more robust medium, letting you add more functionality to it. When done correctly, this can be quite bold and beneficial.
• Use the newest kinds of material printing – Of course, you may also want to be bold about the material for newsletter printing. There are different specially made paper materials that can be used by those newsletter printer out there. Just try to ask them if they have new glossy paper materials, think paper materials, glossy inks, metallic inks etc. These new materials can improve the overall look of your newsletters and in some cases make them more memorable. So explore and see the newest kinds of newsletter printing.
• Add more interactive elements – Finally, you can be absolutely bold with your custom newsletters by adding more interactive elements to it. Besides posting games and such, you can also add in interactive printed structures and folds that people can play with. Mini newsletter pop-ups, or special folds and cuts can easily be used to hem in a special marketing message as well as make it more memorable as well. So if your newsletter printing is lacking in the engagement department with your readers, you might want to add different kinds of interactive elements.
So what are you waiting for? Try to be bold with your newsletter printing now! Just use the tricks above. Good luck!
Lea Delaney is specializing in writing articles on a printing company. Try to check out this website for more information and tips about newsletter printer and find the best place for printing your custom newsletters to attract new and more customers to your business.
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Disclosure of Material Connection: Some of the links in the post above may be “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
